This is an ad I found with my ephemera which I
was trying to describe last week. It shows how companies have been advocating for more "tech" in the classroom for quite some time now. I also discovered that by browsing ebay for vintage ads and asking AI to transcribe I can do a little less squinting to read the small text. Here is what this version of the ad said

The 1971 GTE (General Telephone & Electronics) magazine advertisement features a black-and-white photograph of a diverse classroom where students are using individual electronic learning stations. The text reads:

Headline:

When are the schools going to stop treating our kids as equals?

Body Text:

All children may have been created equal in the eyes of God. But once they get into a classroom, it’s another story.

As any teacher can tell you, students don’t learn the same things at the same speed.

Albert Einstein breezed through math courses. Yet he was no Einstein at history. Some of our greatest writers had trouble passing spelling tests. And you don't have to be a detective to know what kind of marks your doctor brought home from penmanship class.

There's a tremendous need for individual instruction, say our educators. And thanks to some modern new learning aids, schools are beginning to get help in this area.

One such aid is the Chester Electronic Educational Information System from GTE Information Systems, Inc. It sounds complicated. But it's really one of the simplest, most natural ways to help teach kids today.

Each student sits in front of a closed-circuit TV set with a pair of earphones. What he sees and hears is a lesson. Not everybody's lesson—his lesson.

If a point is a little hazy, he can dial a number on the system's telephone dial and see it again. If everything's clear, he can dial another number and go on to the next lesson.

Meanwhile (and this is an important meanwhile), the teacher is free to work with each student on a one-to-one basis.

So far, more than half a million students in more than 400 schools are using our new system. Which means it's a success.

But then, how could the idea miss? Doesn't every mother and father think their kid belongs in a class by himself?

Logo and Footer:

GTE

GENERAL TELEPHONE & ELECTRONICS